Branded templates
Shopify's drag-and-drop editor pulls in your logo, colors, and products automatically. I turn that into a clean, reusable template set, so every campaign looks like your brand.
Native email marketing
Native email marketing for Shopify and WooCommerce stores
Not every store needs Klaviyo on day one. I set up the email tools that come with your store platform, Shopify Messaging for Shopify and MailPoet for WooCommerce, properly: an authenticated sender domain, signup forms, the automations that earn the most, and campaigns that look like your brand. And when you outgrow them, I'll tell you honestly.
5.0 on Fiverr and Upwork · 190+ projects delivered · Klaviyo Product certified
Brands I've worked with
- Afritude
- Pestle & Pods
- KUGELLAGER24
- MagneCHEF
- LipoTek
- MantaSocks
- Flushhh
- G_CERO
- Love Coco
- Always Friday
- + more under NDA
What native means
Email that's already
inside your store.
Native email tools come with, or are made for, your store platform. Your customers, orders, and products are already there, so there's nothing to integrate, and they cost little or nothing to start. For a new or small store, that's often the smartest place to begin. The catch is that they're easy to switch on and easy to set up badly: unauthenticated sender addresses, one-email automations, and campaigns sent to everyone.
Native tools are a great fit when
- You're a new or smaller store with a modest list
- You want the core automations running, without another subscription
- You send a few campaigns a month
- You want everything managed inside Shopify or WordPress
It's time to look at Klaviyo when
- Email is becoming a real share of your revenue
- You want many branching flows and detailed segments
- You want predictive data, like expected next order and lifetime value
- You want email, SMS, and WhatsApp planned and reported together
Shopify Messaging
Shopify's own email,
set up properly.
Shopify Messaging, formerly Shopify Email, is the email, SMS, and WhatsApp marketing tool that comes with Shopify. This is what I set up inside it.
Marketing automations
Ready-made automations for abandoned checkouts, carts, and browsing, welcome discounts, post-purchase, win-back, birthdays, and VIPs. They run on Shopify Flow, so I can extend them when needed.
Customer segments
Segments from your Shopify customer data: new subscribers, first-time and repeat buyers, lapsed customers, and big spenders, so campaigns don't go to everyone.
Signup forms
Popups and embedded forms that collect email and SMS consent, with an offer worth subscribing for, connected to your welcome automation.
SMS and WhatsApp
Shopify Messaging also sends SMS and WhatsApp, paid per message by region. I add them only where they earn their cost, like abandoned checkout texts.
Reporting and testing
Shopify's dashboard shows opens, clicks, and sales from each email. I read it monthly, run A/B tests, and use Sidekick's send time and copy ideas as a starting point, not the final word.
Shopify automations
The automations
I switch on first.
Shopify Messaging comes with templates for each of these. I rewrite the copy, add your brand, set the timing and discounts, and test each one before it goes live.
| Goal | Shopify automation | Channels | My priority |
|---|---|---|---|
| Recover sales | Recover abandoned checkout | Email and SMS | First; its emails are always free |
| Recover sales | Recover abandoned cart | Email and SMS | First |
| Recover sales | Convert abandoned product browse | Email and SMS | Second |
| Welcome | Welcome new subscribers with a discount series | First | |
| After purchase | Thank customers after purchase | First | |
| After purchase | Upsell customers after first purchase | Second | |
| After purchase | Win back customers | Second | |
| Appreciation | Celebrate customer birthday and Welcome VIP customers | Later |
Good to know: automations are edited on desktop, and turning one off cancels anyone waiting in it. For anything the templates can't do, like connecting a third-party app, I set up a custom workflow in Shopify Flow.
Costs
What Shopify email
actually costs.
Shopify Messaging is free to install. You pay only for what you send beyond the free allowance, added to your Shopify bill.
| Emails in a month | Price |
|---|---|
| First 10,000 | Free |
| Up to 300,000 | $1 per 1,000 emails |
| After 300,000 | $0.65 per 1,000 |
| After 750,000 | $0.55 per 1,000 |
| Abandoned checkout emails | Always free, and not counted |
An exampleA store sending 25,000 marketing emails a month pays for 15,000 of them: about $15 on its Shopify bill.
SMS and WhatsAppTexts and WhatsApp messages are charged per message at regional rates. In the US and Canada, each toll-free number used for SMS marketing also costs $2.15 a month.
Sender authentication
Don't send from
a Gmail address.
This is the setting I fix most often. Gmail and Yahoo require authentication, so a store email sent from an address that can't be authenticated gets rewritten to a Shopify sending address. Customers see a stranger's address, and trust drops.
What I often find
- Sender email is
yourstore@gmail.com, which can never be authenticated - The domain was never authenticated in Shopify
- No DMARC record, so Gmail and Yahoo treat emails with suspicion
What I set up
- A sender address on your own domain, like
hello@yourbrand.com - Your domain authenticated under Settings, Notifications, with the records Shopify provides
- A DMARC record, without breaking your other email
DNS changes can take up to 24 hours. I make them early, before the first campaign, and check your existing records first. More detail on my email deliverability page.
WooCommerce
MailPoet, the native choice
for WooCommerce.
MailPoet is made by Automattic, the company behind WooCommerce, and runs inside your WordPress dashboard. It's free for stores with fewer than 500 subscribers.
WooCommerce automations
Emails triggered by what customers do in your store.
- Abandoned cart series
- First purchase
- Purchase of a specific product or category
- Order status changes and new reviews
Store emails, on brand
Your WooCommerce transactional emails, like order confirmations, redesigned to match your newsletters.
- One consistent design
- Clear order and product details
Reliable sending
Sending from your web host is a common reason WordPress emails land in spam.
- MailPoet Sending Service instead of your host
- Authenticated sender domain
- Branching and custom automations on paid plans
How I set it up
Five steps,
from sender to first campaign.
Step 1
Sender and domain
A branded sender address, domain authentication, and DMARC, so emails come from you and reach the inbox.
Step 2
Signup and consent
Popups and embedded forms with a reason to subscribe, collecting email and SMS consent correctly.
Step 3
Core automations
Abandoned checkout and cart, a welcome series, and a post-purchase thank-you, written and designed for your brand.
Step 4
Templates and segments
A reusable campaign template and segments for new, repeat, and lapsed customers.
Step 5
Review and handover
Results after the first month, what to improve, and a walkthrough so you can send campaigns yourself.
Native or Klaviyo
An honest comparison,
side by side.
I'm a Klaviyo specialist, but I don't recommend it to every store. This is how I decide.
| Native tools | Klaviyo | |
|---|---|---|
| Cost to start | Free or very low | A monthly plan based on your profiles |
| Setup | Already connected to your store | An integration to connect and check |
| Automations | Solid templates for the core journeys | Detailed flows with splits, filters, and many steps |
| Segmentation | Based on store customer data | Store data plus browsing, engagement, and predictions |
| Reporting | Per-email and per-automation basics | Revenue attribution, benchmarks, and deliverability tools |
| Best for | New and smaller stores | Stores where email is a growth channel |
Ready to move up? I handle the whole switch on my Klaviyo migrations page, and the flows I'd add on my Klaviyo flows page. Prefer to stay native for now? That's a good choice for many stores, and my custom package works for native setups too.
Results
What email can do
once it's set up right.
MantaSocks · SingaporeFrom $18.7K to $205K in email revenue, a 10× growth in 8 monthsRead the case study →
Pestle & Pods · CanadaFrom CA$9.5K to CA$63.9K in email revenue, without spending a dollar more on adsRead the case study →★★★★★
Fiverr
"
Our post-purchase flow was a single thank-you email. Obaid turned it into a 5-part sequence that now generates repeat orders on autopilot. Genuinely impressive work.
Emmanuel
CEO, Lipotek
★★★★★
Fiverr
Obaid is truly Amazing 💯 The level of Quality exceeded my expectations. Amazing work 😁 Very professional Quick to respond Quick delivery Will definitely recommend & use him again
★★★★★
Fiverr
The Great Work That has Been Done by This Selling - Top Class and Very Professional and The Price Of This Service Is Fantastic so I Will Be Forced To Carry On Working With This Seller For a Very Long Time, as they are Simply The Very Best I Have Ever Worked With When It Comes to Price and Top Class Quality. Excellent Services.
FAQ
Native email marketing,
straight answers.
It's email marketing with the tools that come with, or are made for, your store platform: Shopify Messaging for Shopify stores and MailPoet for WooCommerce. Your customers, orders, and products are already connected, so it's a simple, low-cost place to start.
Yes. Shopify Email is now part of Shopify Messaging, the email, SMS, and WhatsApp marketing tool that comes with Shopify. It's free to install from the Shopify App Store.
Every month you get 10,000 free emails. After that it's $1 per 1,000 emails up to 300,000, then less per 1,000 at higher volumes. Abandoned checkout emails are always free. SMS and WhatsApp are charged per message.
If your sender email can't be authenticated, for example a gmail.com address, Shopify rewrites it to a Shopify sending address to meet Gmail and Yahoo rules. The fix is a sender address on your own domain, authenticated in Shopify, with a DMARC record.
Recover abandoned checkout, recover abandoned cart, a welcome discount series, and a thank-you after purchase. Then browse abandonment, upsell after first purchase, and win-back.
MailPoet, made by Automattic, the company behind WooCommerce. It runs inside WordPress, is free for fewer than 500 subscribers, and includes abandoned cart, first purchase, and product-based automations.
When email becomes a real share of your revenue and you want detailed flows, segments based on browsing and engagement, predictive data, and email, SMS, and WhatsApp reported together. I'll tell you honestly if you're not there yet.
Yes. You can set up a custom package with the campaigns, automations, and forms you need on my monthly management page, and it works for Shopify Messaging and MailPoet as well as Klaviyo.
Let's talk
Let's make your store's
own email work harder.
Tell me which platform you're on and what you're sending today. The first conversation is free, and I'll tell you whether native tools are enough for now or whether Klaviyo is worth it.