Klaviyo audit
A complete review of your Klaviyo account: the data, the flows, the campaigns, deliverability, and the revenue behind them. You get a written report that shows what is working, what is broken, what is missing, and exactly what to fix first.
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Klaviyo accounts I've audited
What it is
A Klaviyo audit is a strategic and technical review of your email and SMS marketing: account setup, tracking, flows, campaigns, segmentation, deliverability, signup forms, integrations, the customer lifecycle, and revenue performance. The goal is to find the gaps, the technical problems, and the revenue opportunities, and to turn them into a prioritized action plan.
There is no point polishing an abandoned cart email if Klaviyo isn't tracking Added to Cart correctly. That is why every audit starts with the data and works up to strategy.
What I review
The audit covers eight areas. Each finding is tied back to its impact on revenue, retention, deliverability, or customer experience.
Inside a real audit
Excerpts from two audits I delivered. Both brands later became case studies.
What you receive
Every issue comes with three things: the finding, the recommendation, and its priority. So instead of 47 random suggestions, you know what to fix first.
The browse abandonment flow is missing.
Product viewers leave without any automated follow-up.
Build a two-email browse abandonment flow triggered by Viewed Product.
High
| Priority | Issue | Recommended action |
|---|---|---|
| Critical | Tracking issue on Added to Cart | Fix the Shopify or WooCommerce event tracking |
| Critical | Abandoned checkout flow missing | Build a 3–4 email recovery flow |
| Critical | Poor deliverability | Authenticate the domain and suppress inactive profiles |
| High | Campaigns sent to everyone | Build engaged segments and exclusions |
| High | Weak welcome flow | Restructure it around the signup promise and first purchase |
| Medium | Low popup submit rate | Improve the offer, design, and timing |
| Medium | No win-back flow | Add a retention and sunset sequence |
| Low | Inconsistent email design | Standardize a branded template |
An honest note: not every recommendation increases attributed revenue straight away. Some protect deliverability, customer experience, or your margins. The report says which is which.
How it works
We talk through your store, your goals, and what's worrying you. You get a fixed price before anything starts.
You add me as a user in your Klaviyo account, and I review all eight areas using your own account data.
Fix things in-house, hand the plan to your team, or have me implement it. The audit is a standalone deliverable.
Pricing
Client reviews
Obaid rebuilt our entire Klaviyo from scratch in under two weeks. He didn't just execute, he explained every decision. Within 60 days our email was driving 34% of revenue.
Working with Obaid U in the realm of Email Marketing was an EXCEPTIONAL experience. The professionalism and attention to detail in his work exceeded expectations, while his proactive communication and cooperation made the process smooth and efficient. Highly recommend for anyone looking to elevate their email marketing efforts! 🙌
The biggest issue when getting an email designer is that you need to micro manage everything, they ask 100 questions to do the job. Well thats not the case here. All i did was give my product, content and website, he made the rest. I could write a whole paragraph.
FAQ
Let's talk
Book a free consultation to agree the scope, or send a message with your store and a short description of what's worrying you. Prefer to check it yourself first? My guide on how to audit your Klaviyo account in 90 minutes walks through the basics.