Email design portfolio

Emails designed to convert, not just look good

66 real emails and signup forms I've designed for 14 ecommerce brands: welcome series, abandonment flows, campaigns, and seasonal sales. Each one is designed in Figma, approved by the client, then set up in Klaviyo and tested on every inbox. Filter by type, or open any design to see the full email.

Browse the designsHow I design emails

5.0 on Fiverr and Upwork · 190+ projects delivered · Klaviyo Product certified

Brands I've designed for

  • Afritude
  • Always Friday
  • Aventa
  • Flushhh
  • G_CERO
  • Ingredients Clothing Co
  • KUGELLAGER24
  • LipoTek
  • Love Coco
  • MagneCHEF
  • MantaSocks
  • NKOSI
  • Pestle & Pods
  • Tife & Co
  • + more under NDA

Complete series

Flows, not
one-off emails.

The strongest emails work as a sequence. These are full series exactly as they were sent, in order.

Always Friday · 5 emails

A five-email welcome series

Each email has one job: introduce the brand, show how fast ordering is, prove quality, answer the lead-time question, then ask for the first order.

  1. Email 1
    Always Friday welcome series 1 of 5 email designed by Obaid Ullah
    Always FridayWelcome series (5 emails)
  2. Email 2
    Always Friday welcome series 2 of 5 email designed by Obaid Ullah
    Always FridayWelcome series 2 of 5
  3. Email 3
    Always Friday welcome series 3 of 5 email designed by Obaid Ullah
    Always FridayWelcome series 3 of 5
  4. Email 4
    Always Friday welcome series 4 of 5 email designed by Obaid Ullah
    Always FridayWelcome series 4 of 5
  5. Email 5
    Always Friday welcome series 5 of 5 email designed by Obaid Ullah
    Always FridayWelcome series 5 of 5

Aventa · 3 emails

A three-email abandoned checkout flow

Reminder first, reassurance second, a reason to decide last, for a high-consideration product.

  1. Email 1
    Aventa abandoned checkout 1 of 3 email designed by Obaid Ullah
    AventaAbandoned checkout (3 emails)
  2. Email 2
    Aventa abandoned checkout 2 of 3 email designed by Obaid Ullah
    AventaAbandoned checkout 2 of 3
  3. Email 3
    Aventa abandoned checkout 3 of 3 email designed by Obaid Ullah
    AventaAbandoned checkout 3 of 3

Aventa · 4 emails

A four-email Black Friday sequence

Early access, launch, extension, and final call: one story told across the whole sale.

  1. Email 1
    Aventa black friday 1 of 4 email designed by Obaid Ullah
    AventaBlack Friday (4 emails)
  2. Email 2
    Aventa black friday 2 of 4 email designed by Obaid Ullah
    AventaBlack Friday 2 of 4
  3. Email 3
    Aventa black friday 3 of 4 email designed by Obaid Ullah
    AventaBlack Friday 3 of 4
  4. Email 4
    Aventa black friday 4 of 4 email designed by Obaid Ullah
    AventaBlack Friday 4 of 4

Behind every design

From brief
to inbox.

Step 1

Brief and strategy

The goal of the email, who it's for, and the one action it should drive.

Step 2

Figma design

Desktop and mobile designs in your brand, with live text, not one big image.

Step 3

Your approval

You review and comment in Figma before anything is set up.

Step 4

Set up in Klaviyo

Recreated natively, so you can edit text, products, and links yourself.

Step 5

Tested everywhere

Gmail, Apple Mail, Outlook, dark mode, links, and codes, before every send.

Want the full approach? See how I set up templates, modules, and checks on my Klaviyo email design page, or the flows these emails belong to on my Klaviyo flows page.

Let's talk

Want emails that look
like this for your brand?

Tell me about your store and what you're sending today. The first conversation is free, and you'll leave with ideas for your next three emails.

Book a free consultationDesign my emails