Klaviyo flow setup
I set up Klaviyo flows that turn what your customers do into the right message at the right time. When someone signs up, browses, leaves a cart, or places an order, a flow picks it up automatically. I plan the journey, write and design every email, set it up in Klaviyo, and test every path before it goes live.
5.0 on Fiverr and Upwork · 190+ projects delivered · Klaviyo Product certified
Brands I've set up flows for
Flows vs campaigns
“I want to send this message today.”
“When a customer does X, automatically send the right message at the right time.”
I think of flows as the part of Klaviyo that never takes a day off. Campaigns depend on someone planning and sending them. Flows run every day, triggered by what each customer actually does, and they keep working across the whole lifecycle, not just before the first sale. The closer a customer gets to buying, the stronger the intent, and the more a well-planned flow is worth.
Level 1 · Essential flows
These are the first flows I set up for almost every store I work with. Here is what they earned in one client account.
TriggerJoins newsletter list
I use it to turn new subscribers into first-time customers. It should answer who you are, what you sell, why they should trust you, and what to buy, instead of just “here's 10% off.”
Welcome flow guide →TriggerCheckout Started
It recovers shoppers who were one step from buying. I always filter it by Placed Order = 0 since starting this flow, so buyers never get “you forgot something.”
TriggerAdded to Cart
For shoppers who added a product but never reached checkout. I exclude anyone who started checkout, so it never competes with the stronger checkout flow.
Abandoned cart guide →TriggerViewed Product
It shows the exact product someone viewed, with reviews and alternatives. Especially valuable for fashion, beauty, furniture, jewelry, and higher-priced products.
TriggerPlaced Order
This is where I start the retention journey: order expectations, how to use the product, brand and community, then cross-sell and a review request.
Post-purchase guide →TriggerPlaced Order + split
A first-time buyer, a returning customer, and a fourth-time VIP each get a different message. Your fifth-time buyer shouldn't be treated like a stranger.
Inside a flow
I create every flow as a sequence where each message has one job. This is how I usually structure abandoned checkout, then I adjust the timing and content to your product and buying cycle.
Flow filter: Placed Order = 0 times since starting this flow.
A clean reminder of the cart. No discount.
Reviews, guarantees, and answers to the questions that stop people buying.
Short and immediate. It never duplicates the email.
Only when the cart value supports the margin.
Real urgency only: stock or a genuine deadline.
Abandoned checkout and cart emails I designed for Aventa
Level 2 · Retention and growth
Ads win the first purchase. I set up these flows to earn the second, the third, and the tenth.
TriggerOrdered Product
I recommend complementary products based on what they bought. Shoes lead to socks and a care kit, not a random bestseller.
TriggerOrdered Product + delay
I time it to reach customers just before they run out. *For consumables like skincare, supplements, coffee, and pet food.
TriggerFulfilled Order
I ask for a review once the product has arrived and been used, so you get proof for your product pages, ads, and emails.
TriggerPlaced Order + order count
I create this one to move one-time buyers to a second order, with education, category discovery, and an incentive only if it's justified.
TriggerPlaced Order + long delay
It re-engages customers who haven't come back. I match the timing to your buying cycle: coffee might need 20–40 days, fashion 60–120.
TriggerJoins unengaged segment
This one protects deliverability. I give unengaged subscribers a last chance, then suppress them to protect inbox placement and your Klaviyo costs.
Level 3 · Advanced behavioral flows
I only add these once the foundation is working and your data supports them. I group them by the signal they react to.
Browsing and catalog signals.
Order and customer-value signals.
Timing and lifecycle signals.
How I set them up
| Customer behavior | Shopify | WooCommerce |
|---|---|---|
| Views a product | Viewed Product | Viewed Product |
| Adds to cart | Added to Cart | Added to Cart |
| Starts checkout | Checkout Started | Started Checkout |
| Purchases | Placed Order | Placed Order |
| Each item purchased | Ordered Product | Ordered Product |
| Order fulfilled | Fulfilled Order | Fulfilled Order |
| Browses a collection | Viewed Collection | Depends on setup |
| Searches the store | Submitted Search | Depends on setup |
Setup order
When I take over a store with almost nothing in place, this is the order I follow.
More flows isn't better. In my experience, eight well-planned flows beat 25 overlapping ones. Without exclusions and priorities, one customer can qualify for browse, cart, checkout, welcome, and price-drop flows at once. A mature setup means the right trigger, audience, timing, message, exclusions, and lifecycle priority.
Results
Pestle & Pods · CanadaFrom CA$9.5K to CA$63.9K in email revenue, without spending a dollar more on adsRead the case study →
MantaSocks · SingaporeFrom $18.7K to $205K in email revenue, a 10× growth in 8 monthsRead the case study →Flow emails I've designed
Our post-purchase flow was a single thank-you email. Obaid turned it into a 5-part sequence that now generates repeat orders on autopilot. Genuinely impressive work.
The abandoned checkout flow recovers €2K+ every single month. The design quality is exceptional. It doesn't look like a Klaviyo template, it looks exactly like our brand.
Obaid U is a stellar freelancer in email marketing, showcasing STRATEGIC thinking and meticulous attention to detail. Working with him is a breeze thanks to his quick responses, politeness, and deep understanding of the project needs. Highly recommend! 👏
FAQ
Let's talk
Tell me which flows you have today and where you want to be. The first conversation is free, and you'll leave it knowing which flow to fix or set up first. Not sure what you have? Start with a Klaviyo audit.
