Klaviyo Email & SMS Specialist

Your email list is
sitting on untapped
revenue.

I'm Obaid Ullah, a Klaviyo Email & SMS Specialist helping Shopify and WooCommerce DTC brands generate 30-40% of revenue through owned channels. Flows that convert, campaigns that retain, segmentation that scales.

You work directly with me. Not a junior. Not an offshore team. Obaid, on every flow, every campaign, every call.

Book a Free Consultation See Client Results
5+
Years in email marketing
140+
Brands served worldwide
170+
Projects delivered
Obaid Ullah, Klaviyo Email & SMS Specialist
Available for new clients · 2 spots open
Worked with
Kugellager24
/
Lipotek
/
MagneCHEF
/
+ more under NDA
5+
Years of email marketing experience for Shopify & WooCommerce brands
140+
Brands served worldwide across Shopify and WooCommerce
170+
Projects delivered — flows, campaigns, account builds, and long-term retainers
48h
Max turnaround for a full Klaviyo audit with prioritised action plan
Real Klaviyo results

Dashboard proof,
not just claims

Real Klaviyo dashboards from accounts I manage: revenue, open rates, and flow performance straight from the source.

app.klaviyo.com · G_CERO Business Performance
Klaviyo business performance dashboard for G_CERO Mexico
G_CERO · Fashion · Mexico
$39.5k Klaviyo-attributed revenue, 37.67% of total store revenue
+96%
Attributed Rev
37.67%
of Total Revenue
$39.5k
Klaviyo Revenue
app.klaviyo.com · MantaSocks Business Performance
Klaviyo business performance dashboard for MantaSocks Singapore
MantaSocks · Apparel · Singapore
$15.3k Klaviyo-attributed revenue, 23.41% of total store revenue
+57%
Attributed Rev
23.41%
of Total Revenue
$15.3k
Klaviyo Revenue
app.klaviyo.com · LipoTek Business Performance
Klaviyo business performance dashboard for LipoTek Italy
LipoTek · Health Supplements · Italy
€10.4k Klaviyo-attributed revenue, 30.40% of total store revenue
+70%
Attributed Rev
30.40%
of Total Revenue
€10.4k
Klaviyo Revenue
app.klaviyo.com · Pestle & Pods Business Performance
Klaviyo business performance dashboard for Pestle & Pods Canada
Pestle & Pods · Wellness · Canada
CA$3.2k Klaviyo-attributed revenue, 42.38% of total store revenue
+398%
Attributed Rev
42.38%
of Total Revenue
CA$3.2k
Klaviyo Revenue
Who I am

A solo Klaviyo specialist.
You get me directly.

Most agencies sell you on the pitch, then hand your account to a junior. When you work with me, you get the same expert on every flow, every campaign, every strategy call, from day one to month twelve.

I've spent the last three years inside Klaviyo accounts for DTC brands on Shopify and WooCommerce, diagnosing broken flows, rebuilding segmentation, recovering deliverability, and designing emails that convert in competitive inboxes.

My focus is retention: turning one-time buyers into repeat customers through lifecycle automation that runs 24/7 after setup.

  • → Shopify & WooCommerce stores doing $10K-$500K/month
  • → Brands where email is under 25% of revenue today
  • → Founders who need strategy + execution, not just one
  • → Home goods, wellness, food, fashion & lifestyle brands
  • → Brands in the UK, Netherlands, Europe, and US
Klaviyo Shopify WooCommerce Figma Attentive Postmark Google Analytics ClickUp
Lifecycle Automation
Welcome, browse abandon, cart recovery, post-purchase, winback. Branching logic, dynamic content, A/B splits from day one.
Revenue-Driven Segmentation
RFM modelling, predictive CLV segments, and engagement-based suppression. Every send reaches the right person at the right moment.
Conversion Email Design
Custom Figma-designed emails matching your brand identity, built pixel-perfect in Klaviyo, tested across 40+ email clients.
Deliverability & Compliance
List hygiene, warm-up protocols, DNS setup (SPF, DKIM, DMARC), suppression management to protect your sender reputation.
What I offer

Six ways I grow your
email revenue

Every engagement starts by understanding your revenue gaps. Then I build exactly what moves the number.

01
Klaviyo Account Setup
Full account architecture from zero: integrations, tracking, list structure, and essential flows generating revenue within 7 days.
  • Shopify / WooCommerce integration
  • DNS & deliverability config
  • Welcome + abandon + post-purchase
  • List segmentation structure
Delivery: 5-7 days
02
Flow Automation Build
End-to-end lifecycle automation from first touch to winback, with branching logic, A/B splits, and dynamic product blocks.
  • Browse, cart & checkout abandon
  • Post-purchase & replenishment
  • Winback & sunset sequences
  • Cross-sell & upsell flows
Delivery: 7-14 days
03
Campaign Management
Monthly campaign calendar, copywriting, design, and send management. List stays engaged, revenue keeps coming in between flows.
  • 8-12 sends per month
  • Segment-based targeting
  • A/B subject line testing
  • Monthly performance report
Retainer: monthly
04
Klaviyo Audit
Deep-dive into your account: flows, segments, deliverability, design, revenue attribution, with a prioritised action plan.
  • Flow performance analysis
  • Deliverability health check
  • Segmentation gaps report
  • Revenue opportunity roadmap
Delivery: 48 hours
05
Email Design (Figma→Klaviyo)
On-brand templates designed in Figma, built pixel-perfect in Klaviyo, tested across 40+ clients including dark mode.
  • Figma design + client approval
  • Dark mode compatibility
  • Mobile-first responsive build
  • Reusable template system
Delivery: 3-5 days
06
Email & SMS Strategy
RFM segmentation, list cleaning, predictive CLV targeting, and SMS campaign integration to maximise deliverability and ROI.
  • RFM model implementation
  • Engagement-based suppression
  • SMS flows + campaigns
  • Predictive analytics setup
Delivery: 3-5 days
Case studies

Revenue already
generated

Real accounts, real numbers. Live Klaviyo revenue data from accounts I manage.

View All Case Studies
Kugellager24.ch · Ball Bearings · Switzerland
From 6% email revenue share to 31% in 11 weeks
The account had Klaviyo connected but no active flows, a single generic welcome email, and no segmentation. We rebuilt from scratch: full flow architecture, segmentation model, 14 automated emails, and moved email from an afterthought to the #2 revenue channel.
Total Revenue
CHF 130K
Revenue Growth
+81%
Email Rev Share
6% → 31%
Kugellager24.ch Klaviyo revenue chart showing CHF 130,204.91 total revenue and +81% growth Read full case study
LipoTek · Women's Fitness · Italy
€600K total revenue driven through Klaviyo, +271% growth
Full Klaviyo rebuild with lifecycle automation and targeted segmentation driving consistent long-term revenue growth over 12 months.
Total Revenue
€600K
Revenue Growth
+271%
Period
12 months
LipoTek Klaviyo revenue chart showing €600,332.29 total revenue and +271% growth Read full case study
MantaSocks · Apparel · Singapore
$205K revenue attributed to Klaviyo, +999% growth
Full flow and campaign system rebuilt from scratch: welcome, abandoned checkout, browse abandon, post-purchase, and weekly campaigns driving the majority of store revenue through Klaviyo.
Total Revenue
$205K
Revenue Growth
+999%
Period
8 months
MantaSocks Klaviyo revenue chart showing $205,689.34 total revenue and +999% growth Read full case study
Pestle & Pods · Superfoods · Canada
CA$63K Klaviyo revenue, +560% growth over 12 months
Zero active Klaviyo flows at the start. We built out a full retention system: welcome series, browse and cart abandon, post-purchase lifecycle, and weekly campaigns. Revenue attributed to Klaviyo grew 560% over the following 12 months.
Total Revenue
CA$63.9K
Revenue Growth
+560%
Period
12 months
Pestle and Pods Klaviyo revenue chart showing CA$63,905.39 total revenue and +560% growth Read full case study
My email design work

Designed to convert,
not just look good

A selection of campaigns I've designed and shipped for ecommerce brands. Every template starts in Figma, gets client approval, then is built pixel-perfect in Klaviyo and tested before send.

View All
Email + SMS

Double the touchpoints,
double the revenue

Email alone leaves money on the table. Brands generating 35-45% of revenue from owned channels combine Klaviyo email flows with tightly sequenced SMS, reaching customers at the exact moment they're ready to act.

I build unified email + SMS systems where both channels reinforce each other, not duplicate, creating a seamless customer journey from first touch to loyal advocate.

  • Cart and checkout abandon SMS sequences
  • Flash sale and product launch SMS campaigns
  • Post-purchase SMS + review request flows
  • Segment-based SMS targeting (VIP, at-risk, lapsed)
  • Compliance, opt-in flows, and list growth
LipoTek welcome SMS
Welcome SMS - LIPOTEK
How I work

A clear process,
every single time

No guesswork. No ghosting after delivery. Here's exactly what working together looks like.

01
Diagnose
I audit your Klaviyo account, store data, and email history to find the exact revenue gaps before recommending anything.
02
Strategise
A tailored 90-day email + SMS roadmap covering flows, campaigns, segmentation, and deliverability, presented on a strategy call.
03
Build
I design, write, and build every email and flow with structured review cycles and your approval before anything goes live.
04
Optimise
Monthly performance reviews, A/B test analysis, and continuous refinement. Results compound instead of plateau.
Client feedback

What clients say
after working with me

Fiverr Upwork
★★★★★
Upwork
"

Obaid rebuilt our entire Klaviyo from scratch in under two weeks. He didn't just execute, he explained every decision. Within 60 days our email was driving 34% of revenue.

FK
Filip Krsticevic
Founder, Kugellager24.ch
★★★★★
Fiverr
"

Our post-purchase flow was a single thank-you email. Obaid turned it into a 5-part sequence that now generates repeat orders on autopilot. Genuinely impressive work.

EM
Emmanuel
CEO, Lipotek
★★★★★
Upwork
"

The abandoned checkout flow recovers €2K+ every single month. The design quality is exceptional. It doesn't look like a Klaviyo template, it looks exactly like our brand.

AK
Alex K.
Co-Founder, MagneCHEF
Platform credibility

Verified across
every platform

Every rating is publicly searchable. Real clients, real results, no invented numbers.

5.0
★★★★★
Avg. Rating
100%
Job Success
110+
Brands Served
160+
Projects Delivered
Upwork
Top Rated
★★★★★5.0
100%
Job Success
Verified
by Upwork
View Profile →
Fiverr
Level 2 Seller
★★★★★5.0
100%
On Time
100%
Order Complete
View Profile →
LinkedIn
Open to Work
Klaviyo Specialist
Email
Marketing
SMS
Automation
View Profile →
Behance
Design Portfolio
Email Design Work
Figma
Templates
Klaviyo
Builds
View Portfolio →
Low-risk entry point

Start with a
Klaviyo Revenue Audit

Not ready for a full retainer? Start with a complete audit. You'll receive a detailed report covering flow performance, deliverability health, segmentation gaps, and a prioritised roadmap with exactly what to fix and what it's worth.

Starting from
$150
Delivered within 48 hours
Flow performance analysis Deliverability health check Segmentation gaps report Revenue opportunity map Prioritised action plan
Book a Free Consultation
FAQ

Common questions,
straight answers

Yes, I work with DTC brands across Europe, the US, and Australia. I operate async by default with weekly video calls, so time zones are never an issue.
Klaviyo is my core platform. If you're on Klaviyo or migrating to it, that's where I do my best work. I also have working experience with Mailchimp and MailerLite.
No, I work with both Shopify and WooCommerce. Strategy and Klaviyo setup is largely the same; integration details vary slightly per platform.
Project work is 50% upfront, 50% on delivery. Monthly retainers are invoiced 100% at the start of each period. I accept bank transfer via Payoneer or Wise.
Flows begin generating revenue as soon as they go live, typically within the first week. Campaign revenue compounds over 60-90 days as segmentation matures.
Absolutely. The audit is a standalone deliverable. Many clients start there, get the roadmap, then continue with a full build or retainer. Zero pressure either way.
From the blog

Email marketing, straight talk

View All Articles →
Abandoned cart flow guide
Flows

The Abandoned Cart Flow That Actually Converts

Most brands run a basic 3-email sequence and wonder why it stops working. Here's how to build an abandoned cart flow that keeps converting 90 days in.

May 2025 · 7 min read Read →
Klaviyo segmentation guide
Segmentation

Klaviyo Segmentation for DTC Brands: From Basic Lists to Revenue-Driving Segments

Sending to your full list is leaving money on the table. These are the six segments every DTC brand needs inside Klaviyo, and exactly how to build them.

May 2025 · 9 min read Read →
Klaviyo account audit guide
Klaviyo

How to Audit Your Klaviyo Account in 90 Minutes

Nine things to check before you touch a single flow or send a single campaign. Miss any of these and you're building on a broken foundation.

Apr 2025 · 8 min read Read →
Let's talk

Ready to turn your list
into a revenue channel?

The first conversation is free and there's no commitment. Tell me about your store, your current email setup, and where you want to be. I'll tell you exactly how we get there.

info@obaid-ullah.com Book a free consultation call LinkedIn, Obaid Ullah Email design portfolio on Behance

No spam. No commitment. I typically respond within 4 hours.