Flows
The Abandoned Cart Flow That Actually Converts
Most brands run a basic 3-email sequence and wonder why it stops working. Here's how to build an abandoned cart flow that keeps converting 90 days in.
Segmentation
Klaviyo Segmentation for DTC Brands: From Basic Lists to Revenue-Driving Segments
Sending to your full list is leaving money on the table. These are the six segments every DTC brand needs inside Klaviyo, and exactly how to build them.
Klaviyo
How to Audit Your Klaviyo Account in 90 Minutes
Nine things to check before you touch a single flow or send a single campaign. Miss any of these and you're building on a broken foundation.